The Universe in 101 words: A Balloon/Rocket Hybrid?

Is there a better way into space than rockets? 

For a long time huge ideas like space elevators or space cannons have been touted as the rockets successor. Much like a manned Mars mission.... the world always seems to be ten years away from really starting work on them. 

But what if the answer is simpler? What if it's a giant ladder balloons? A company called Bloostar has a truly unique (read: Fairly weird looking) design for balloon/rocket hybrid. It could float to 20 km altitude before flying the rest of the way like a rocket – here’s their video: 

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